As a business owner, accountability links closely to your Unique Human Proposition®, and requires honesty and transparency in your decisions. It helps you take control of your mistakes and learn from them while holding you accountable to standards, expectations, and obligations to your customers. It also increases your chances of success.

Accountability is all about taking responsibility for your actions, behaviours, and thoughts.

When you are building that ‘know, like, trust’ relationship with your target audience, accountability becomes an essential element in promoting integrity for you and your business.

As a small business owner, you will always be looking for ways to improve those relationships and boost your success rate. One effective strategy many entrepreneurs use is accountability through a membership or subscription model.

Jules’s positive energy comes across in everything she does. She is passionate about championing other people always listens without judgement and will coach you without you realising you are being coached. She has built a well-established community that’s very inclusive and seems to include a wide range of job titles.

As is typical of Jules, she is always learning and pushing herself to excel in all areas of her business…Anya Mitchell, Coach at Fantastic Hairdresser.

Here are five benefits members of The Sales Academy have shared as reasons why they thrive being part of my community.


One of the most significant benefits of being part of a membership is the accountability that comes with it. Joining a group of like-minded people and committing to show up and be present helps you achieve your goals, reach deadlines, and provide the support you need to achieve success both personally and professionally.

Networking Opportunities

Memberships offer many networking opportunities. You connect with other small business owners who are working towards similar goals. There is scope for collaboration, finding a new audience and potential customers, and even connecting with mentors.

Access to Resources

In The Sales Academy, we have an abundance of resources for our members to access from monthly Q&A sessions to sales master classes, blog posts, book clubs, and live sales webinar events. These resources can help you save time and money and build your confidence as a business owner.

I can say the Sales Academy is great value for money – just the monthly Q&A sessions make the fee worth it. I always leave with valuable insights on sales and business. And the modules (I’ve done so far, at least) are packed with useful info and myth busting around sales.” Nick Diakanastasis, Public Speaking & Presentation Skills Coach

Community Support

When you join a membership like The Sales Academy, you are joining a community of like-minded individuals who are facing similar challenges to you, perhaps feeling discouraged and overwhelmed, or need support to stay motivated, inspired, and focused on their goals. You never need to feel alone again, which can be an issue for solopreneurs.

Continuous Learning

It’s important for your personal and professional development that you continuously learn and grow to stay relevant within your niche and offer exactly what your customer wants and needs. There are many learning opportunities within a membership or subscription model that offer educational opportunities to increase your success rate.

Being part of a membership provides lots of benefits and taking advantage of what is on offer will help you achieve your business goals more quickly and efficiently.

Why is accountability so important in business?

Being accountable allows you to stay on track with your goals, remain motivated, and essentially help you understand your ideal customer better.

When you show up as the best version of your authentic self your customers will want to work with you. They become your cheerleaders.

How can accountability help you achieve this?

Focus – it’s so easy to get distracted by the mundane day-to-day tasks of working IN your business. Being accountable allows you to also work ON your business. It helps you stay focused on your long-term goals, those milestones you set yourself when you launched, and track your progress every quarter.

Productivity – when you are accountable to someone else, either a business coach, partner, or other members of your community, you are more likely to get things done. Accountability helps you stay productive. It offers you a sense of urgency which means you stay committed for the long-term. If you’re prone to procrastination it gives you that gentle nudge to keep going.

Growth – you all want to see your businesses grow and thrive, and this requires you to be open to feedback and criticism. When you learn from your mistakes you grow as a business. Being accountable for this encourages you to take risks and be open to new ideas.

Accountability plays a huge role in business success. It helps you stay focused, provides the support and guidance you need, increases your productivity, and promotes positive growth.

How can you be accountable to yourself and others today?

How can you learn more about accountability for your business?

If you want to learn more about accountability and using that to increase business success then why not join The Sales Academy and become part of a community of business owners looking to support, encourage, and grow together.

The Sales Academy allows you to build on everything you’ve learned in this post to create success in your business and deliver an unparalleled sales experience.

Alternatively, why not invest in one of my Express30 coaching sessions for yourself? Do you have a burning challenge with sales? My Express 30 sessions are designed to solve that issue in just 30 minutes.

I booked an Express30 session with Jules when I was feeling a bit blocked on the direction my business was heading. I needed clarity on the services I offer and a boost of confidence to push forward with my plans. Jules doesn’t waste a second and gets to the core of your challenge quickly ensuring you leave with everything you need and a buzz about your business goals. I can highly recommend these Express30 sessions.” Shelley Wilson, Writing Mentor & Author

Join me for a ‘Walk down the High Street’ and see what the new Sales Academy looks like.

Want to find out more? Schedule a virtual cuppa with me, and we can have a chat about the membership or my other coaching services.