Latest Posts
Why Long-Term Business Goals Beat Quick Fixes
How many years have you chased the idea of success, hoping that the next quick fix will be the one that works? Slogging long hours, working on back-to-back projects, and saying yes to every opportunity that comes your way. We’ve all been there, and it works to an...
Refresh Your Business Goals and Embrace the Human Element
The first quarter of the year is great for reflecting on and refreshing your business and personal goals, but are you embracing and including the human element as part of that vision? There’s nothing wrong with aspiring to BIG business goals like six figures or moving...
From USP to UHP: Understanding the Unique Human Proposition® in Selling
The corporate world is constantly changing, and strategies that once seemed life-changing now feel outdated. One of those was to focus on our USP— the Unique Selling Proposition, which was that one thing that made you different. In today’s marketing and online...
Sales Metrics and Storytelling – How to Turn Data into Connection
For many small business owners, the word sales can make you anxious. Selling can feel intimidating, whether it’s the pressure to meet targets or a lack of confidence in closing deals. The good news? Sales isn’t just about cold, hard numbers. It’s about connection,...
Building a Sales Strategy Around the Emotional Journey
Savvy business owners know that real success goes beyond the numbers. It’s all about understanding the buyer's emotional journey. Numbers, quotas, monthly reports, and sales figures have always driven sales strategies. However, the concept of using monthly sales...
The Importance of Nurturing Existing Clients
Sales don’t stop at the sale! As a business owner, your focus is often on growth, expansion, and finding new customers. While these are essential goals, there’s a goldmine of value in nurturing the customers you already have. It’s too easy to get caught up in the...
Building Trust in Sales
Business owners face a unique set of challenges. One of the most significant is building and maintaining trust with customers. Trust in sales and business is the cornerstone for any entrepreneur. “Trust is the glue of life. It’s the most essential ingredient in...
From Corporate Comfort to Business Brilliance
Leaving a secure corporate role to begin an entrepreneurial journey is bold and exhilarating. However, the transition can have a big impact on your mindset, responsibility, and freedom. For new business owners stepping into that self-employed position, the journey can...
How Self-Employed Professionals Can Navigate Change with Confidence
Change isn’t something we should shy away from. It’s the perfect tool to help us grow personally and professionally. However, finding the confidence to navigate big changes can be a challenge. For example, the journey from a senior corporate role to self-employment is...