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When putting together any sales and marketing campaign for your business you must consider the psychology of your ideal customer. To understand how to sell to your prospective audience you need to know what makes them tick. By appreciating your customer’s...

Doing your homework when it comes to understanding and attracting your ideal customer is vital to the success of any business. People buy from people they know, like, and trust, and to ensure you are promoting your products or services to the right kind of people you...

Securing a new customer is worth celebrating, but before you can break open the bubbly you need to prepare. Writing a business proposal outlining what you and a customer expect from any relationship helps them to put their trust in you. “If people like you they will...

Your mindset plays a pivotal role in how you run your business, build an audience, and create a good sales and selling strategy. In its simplest term, your mindset is a collection of your thoughts and beliefs which shape how you feel, think, and act. But how does this...

Did you know that 80% of global internet users access their social media content using mobile devices? That means the majority of us are carrying the weight of the world with us all day every day. It might be handy to have instant access to information, maps, finance,...

Sales and selling are usually top of the fear meter! That fear often arises the minute you need to ‘sell’ yourself or your products and services. However, every business owner needs to understand that sales are about visibility and why people buy from you. Learning to...

Everyone is unique, so how can you possibly sell to them in the same way? Creating a content plan is a great way to stay organised, but it can take away the spontaneity and human conversation that is vital to sales and selling. You will hear me talk about doing sales...

The internet is overcrowded with multiple voices making it harder to create content that helps your business be visible. You might cringe at the thought of creating content for your social media platforms, blogs, podcast, or YouTube channel. Some days you might feel...

Your mindset is a set of beliefs that shapes who you are, influences you, and creates your thoughts, feelings, and behaviours. I like to think of it as a sat nav for your personal and professional life. With mindset, you are forever a work in progress, especially as a...