Why do customers choose one business over another, even when it costs more? Building customer trust through your Unique Human Proposition® (UHP®) can influence buying decisions, show your value, and give people a reason to choose you instead of comparing price alone....
What if some of your best sales conversations are happening when you’re not even in the room? Referrals are made through the relationships you build, and in this article, we look at how they are among the most influential outcomes of building genuine business...
When was the last time you took on a challenge that felt bigger than you? Maybe it was launching a business, picking up the phone to a potential customer, standing on stage, or walking 26.2 miles across the Peak District! Whatever it was, the first step is always the...
Many businesses are losing the one thing that makes people buy in the first place: a genuine human connection. Customers remember how you made them feel, and that’s why the personal touch still matters. We’re Automating Ourselves Out of Relationships Technology has...
If you’ve ever felt like you’re saying all the right things in your business, but you’re still not making the sales, then it’s probably because you haven’t included your Unique Human Proposition (UHP®) People don’t buy perfectly polished offers; they buy YOU! Your...
Let’s clear something up straight away. Marketing and sales are not the same thing! Yes, they’re related, they overlap, and they support each other, but when we put them into one fluffy visibility bucket, something important happens – we don’t sell! Here’s where the...
