If you’ve ever felt like you’re saying all the right things in your business, but you’re still not making the sales, then it’s probably because you haven’t included your Unique Human Proposition (UHP®) People don’t buy perfectly polished offers; they buy YOU! Your...
Let’s clear something up straight away. Marketing and sales are not the same thing! Yes, they’re related, they overlap, and they support each other, but when we put them into one fluffy visibility bucket, something important happens – we don’t sell! Here’s where the...
Customer service and customer experience are often referenced together, but they’re not the same thing. Customer service is what you do. Customer experience is how it feels to interact with you. In this article, we look at why the human touch matters more than ever....
Quarter 1 brings fresh energy, fresh goals, and, if you prepare well, fresh opportunities. One of the smartest pieces of groundwork you can do right now is to review and create your value ladder. In this article, we’ll show you why a value ladder is essential, why it...
There comes a moment in every life and every business when you know something has to change. It might start as a quiet whisper, a feeling that you’ve outgrown where you are, or a sense that you’re meant for something more. For me, that whisper became a roar, and it...
When I launched Floofsville (my online dog treat business), it wasn’t just about waggy tails and tasty chews (although, let’s be honest, that part is adorable). It was also an opportunity to apply everything I’ve learned from over 30 years in sales to a brand-new...
