Using Motivation to Sell Without Being Salesy
Sales can be challenging for small business owners, especially for those who worry about coming across as pushy. What if we reframed selling as an opportunity to connect, solve problems, and serve? Understanding what drives action can help you sell your products and...
Refresh Your Business Goals and Embrace the Human Element
The first quarter of the year is great for reflecting on and refreshing your business and personal goals, but are you embracing and including the human element as part of that vision? There’s nothing wrong with aspiring to BIG business goals like six figures or moving...
From USP to UHP: Understanding the Unique Human Proposition® in Selling
The corporate world is constantly changing, and strategies that once seemed life-changing now feel outdated. One of those was to focus on our USP— the Unique Selling Proposition, which was that one thing that made you different. In today’s marketing and online...
Sales Metrics and Storytelling – How to Turn Data into Connection
For many small business owners, the word sales can make you anxious. Selling can feel intimidating, whether it’s the pressure to meet targets or a lack of confidence in closing deals. The good news? Sales isn’t just about cold, hard numbers. It’s about connection,...