Live it, Love it, Sell it: How to Win at Sales with the Art of Human Conversation

Does the thought of selling your product or service make you shiver with fear or horror? If you’d like not just to be able to sell but to fall in love with sales, this book is for you.

Live It, Love It, Sell It is for anyone interested in doing sales in a human, non-sleazy, non-pushy way, whether you’re male or female, working for yourself or working for an organisation.

In this ground-breaking book, Dragons’ Den winner Jules White brings you the benefit of her experience and knowledge gained from over 30 years of selling to debunk myths about sales being all about formulas or pushiness and explains how everyone has the power to sell using their natural ability – and to love doing so.

It’s a book that will transform how you feel about sales and selling.

Uplifting, heartfelt, empathetic and authentic with a capital A. If you want to learn how to let go of your fear of sales once and for all, sell from the heart and make a real positive impact on the world (and your business), this is the book for you!

Eleanor Goold, founder Kreativ Copywriting

This is a book about selling, written by a winner of Dragon’s Den who has thirty years of experience in sales. Her stated aim is to move away from the standard selling techniques and to learn to love selling without pushing, a worthy aim that most of us would welcome.

The book is set out in an accessible way, with diagrams and exercises, which make it easy to dip in and pull out snippets of useful information. And the chatty style breezes along in a deceptively simple way.

When she summarises what most of us recognise as sales techniques: Push, Convince, Targets, Persuade and Pressure, and proceeds to explain how she will debunk these myths, you can almost hear a cheer rising from the entire country.


Edward Fitzgerald