How to win at sales

Some may think this will be a blog all about funnels, strategy, numbers, tactics…if that’s what you’re looking for then sadly you won’t find that here. However you will find something even more impactful than any of the above list. I hope you read on!

If you shudder at the thought of selling your products or services, have you thought that it’s possible you’re not connecting with your customer in the right way? We are far more likely to focus on the product or service we sell and try to tinker with that or over analyse that.

The solution is only part of sales – the connection is even more important, because that’s the human bit.

Sales shouldn’t be hard. Talking about your work shouldn’t fill you with fear, or have you running for the hills. Learning to win at sales means falling in love with selling, and I created Live it Love it Sell it for that reason – to show you how to do that.

Here’s just a few things to consider when you are looking at the big picture of sales and how we can make it one of the most natural things we do in business.

Sales mindset

What do you think of when you hear the word sales? Take a minute to think about the language, words, and energy you associate with sales and selling. Is it pushy, positive, arrogant, or fun? Your mindset plays a huge role in your sales approach, and being able to see the sales process as an extension of your business will help you get focused on the positive aspects of selling. I am hoping you love your business and so it’s time to fall in love with selling.

I talk about passion for business a lot in my Human Connection podcasts. Chatting to my guests, who are often entrepreneurs of small or medium-sized companies, brings up lots of engagement around their appetite for the work they do. That passion is a massive driving force for sales and selling.

So work your mindset. Question it, look at how it drives your thoughts and your actions. In ‘the Live it Love it Sell it experience’ membership there are specific lessons all about the elements that help with this, including sales mindset.

Dealing with fear

Do you allow the mind monkeys to prevent you from achieving your sales goals? Negative thoughts and emotions have a lasting impact on the way we operate, personally and professionally.

Here are some of the things my clients have talked about with me:

  • I feel like a fraud
  • I’m not qualified to sell
  • Everyone can do what I do
  • Nobody will want to buy from me

Can you relate to these negative thoughts?

These thoughts are fear based, and while your fears are there to protect you, they can also hinder your progress. I talk more about fear and mindset in my book, Live it Love it Sell it, where I share my advice for dealing with fear, and understanding sales skills.

The economic impact caused by coronavirus is enormous, and the uncertainty that still surrounds us can influence our sales journey. If you are worried about the future of your business, then you may find my recent post interesting, Why a New Approach to Sales is Even More Important in this Pandemic World.

What’s your why?

I know many people talk about this but it’s so important. One thing I see all the time with my coaching clients is their ability to create something from nothing. Many have built a business around a hobby or created a product or service to solve a problem. Some found that they had disconnected with their core values within the corporate world, and have followed their dream to reinvent themselves utilising their true values – and it feels great. Others have started their own business to find a better work-life balance for themselves and their families.

Each of them is driven by their passion for what they have created. That’s their why. It’s all about your belief and purpose and not about when you want to retire and buy that yacht! It’s deeper. By understanding what your why is, you will connect with your customers on a personal level, and build a much stronger human connection. At times your customers are even who you once were, and certainly may have the problems that you now know how to solve. This gives you an even greater bond.

Sales isn’t about the volume of work. We shouldn’t have to work harder to make money. Instead, we should be working smarter. Fewer products, focused services, and an authentic connection will see a higher conversion rate than bombarding your audience with too much choice.

Start having more human conversations

I’m passionate about helping people create the desired impact through a natural selling style that is based around human conversation and relationship building. How you interact with your customer influences their buying journey. People buy from people and today the buyer is leading that journey. Our job is to walk alongside and nurture that journey. Be patient and build even stronger lasting relationships built on trust.

The human connection in sales is one of the essential tools you have to establish relationships with your customers. With so much noise, it can be hard to differentiate who you are and why you do what you do. Once you understand your Unique Human Proposition (UHP) and how to sell with your personal brand, you’ll start to win at sales.

Making the most of your sales conversations and the importance of value and connection leads to a more authentic relationship with your customers. The human conversation has never been more important as part of your sales strategy.

Want to learn more about how to win at sales by working with me? Get my FREE sales road map to help you sell with confidence.  Or take advantage of a virtual cuppa to find out how I can help you navigate your sales journey after a pandemic.

My new membership, the Live it Love it Sell it Experience, is an amazing community that is building beautifully. Come and join your very own high street community here and begin to connect, learn, and belong. If you fancy your own personal tour of the high street to see what it’s all about then book that here!

Jules White

Jules White is a professional sales coach whose business allows her to do what she loves, helping entrepreneurs and businesses to succeed at sales and to fall in love with selling. She has over 30 years' experience of business and sales, including winning investment from Peter Jones on Dragons' Den, making her a real dragon slayer. She is a regular public speaker and hosts the podcast 'The Human Conversation' on iTunes.

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