Solving problems and building trust is vital if you want a successful business with loyal customers.

Building those long-lasting relationships takes time and dedication. Still, you will reap the benefits if you nurture your customers and appreciate their needs and wants from that first connection.

What issues do your customers struggle with day to day?

To be able to help your target audience and solve their problems, you need to move them from a place of pain to a place of pleasure. I refer to this as Hell to Heaven.

As a business owner, it’s your responsibility to acknowledge the hell (your customer’s pain) to sell!

How do you currently solve your customer’s challenges and issues?

Here are the best ways to understand your customer’s hell and be able to provide them with the right solution:

Listen to your customer

Actively listening to your customer is the first step towards building trust. When they have a problem, it’s imperative that you take time to listen to them and fully understand what they are saying.

By understanding their needs and empathising with their issue, you will be able to offer the correct solution for them and build upon your human-centered skills creating relationships of trust and value.

Understand your customers’ needs and wants

Building a good reputation and bolstering your target audiences know, like, and trust elements means understanding who you are talking to and why they need you.

That personal touch can be provided via one-to-one interactions as well as part of a collective group – it’s all about the experience for your audience.

Tuning into the problem is key to helping your customers. When you step into their world and witness how they feel, you will get a better understanding of how to help.

“Building relationships is not about transactions – it’s about connections.” Michelle Tillis Lederman

Offer a solution and deliver

Getting to know your customers and digging deep into their hell allows you to understand what services and products you can provide as a solution.

  • What is their ultimate challenge and how does it make them feel?
  • What do you offer that will help change their life?
  • What value can you provide that will have the biggest impact on your customer?

Follow up – keep them engaged and coming back for more

People buy people is a well-used phrase, but it’s also true. Connecting with someone makes you more likely to buy their products or use their services.

Taking your customer on a journey from that initial connection to making a sale can feel empowering and exciting, but don’t neglect the next stage – following up. That’s where building lasting trust comes from.

Checking on their progress, how your products or services have benefited them, and even asking for feedback via a testimonial allows you to continue developing your connection.

Building trust is essential when it comes to encouraging repeat business, but what can you do to ensure you are doing the right things to help your customers know, like, and trust you?

Tell your customer a story

Storytelling and your physical reaction to those stories greatly impact your behaviour as a consumer. Appreciating this behaviour as a business owner is an important part of your sales strategy. It also helps you build those lasting relationships with your audience.

Stories are a powerful connector for us as humans, especially regarding sales and selling.

You build engaged relationships by including your unique experiences in your storytelling. This is all about using your Unique Human Proposition®

Provide value

Value can be added in so many ways ensuring your audience remembers you and your business. Whether using your audience in your brand story, offering excellent customer support, providing demos or resources, or even putting them in touch with other businesses if you are unable or unavailable to help.

What value do you offer your customers?


Keep the conversation going with your customers whether they are old, new, or potential. Being open, honest, and authentic is the foundation of building trust.

Trust = loyalty = satisfaction!

“A satisfied customer is the best business strategy of all.” Michael LeBoeuf

By listening, responding, being authentic, offering value and solutions, and building strong, long-lasting relationships, you can solve problems and build trust with your customers.

How can you learn more about solving problems and building customer trust?

If you want to learn more about problem solving, adding value, and building trust to drive your business growth, why not invest in one of my Express30 coaching sessions? Do you have a burning challenge with sales? My Express 30 sessions are designed to solve that issue in 30 minutes.

“I booked an Express30 session with Jules when I was feeling a bit blocked on my business’s direction. I needed clarity on the services I offer and a boost of confidence to push forward with my plans. Jules doesn’t waste a second and gets to the core of your challenge quickly ensuring you leave with everything you need and a buzz about your business goals. I can highly recommend these Express30 sessions.” Shelley Wilson, Writing Mentor & Author

Alternatively, you can join my Sales Academy and build on everything you’ve learned in this post to create success in your business and deliver an unparalleled sales experience.

“I can say the Sales Academy is great value for money – just the monthly Q&A sessions make the fee worth it. I always leave with valuable insights on sales and business. And the modules (I’ve done so far, at least) are packed with useful info and myth busting around sales.” Nick Diakanastasis, Public Speaking & Presentation Skills Coach

Join me for a ‘Walk down the High Street’ and see what the new Sales Academy looks like.

Want to find out more? Schedule a virtual cuppa with me, and we can chat about the membership or my other coaching services.