Refresh Your Business Goals and Embrace the Human Element
The first quarter of the year is great for reflecting on and refreshing your business and personal goals, but are you embracing and including the human element as part of that vision? There’s nothing wrong with aspiring to BIG business goals like six figures or moving...
From USP to UHP: Understanding the Unique Human Proposition® in Selling
The corporate world is constantly changing, and strategies that once seemed life-changing now feel outdated. One of those was to focus on our USP— the Unique Selling Proposition, which was that one thing that made you different. In today’s marketing and online...
Sales Metrics and Storytelling – How to Turn Data into Connection
For many small business owners, the word sales can make you anxious. Selling can feel intimidating, whether it’s the pressure to meet targets or a lack of confidence in closing deals. The good news? Sales isn’t just about cold, hard numbers. It’s about connection,...
Building a Sales Strategy Around the Emotional Journey
Savvy business owners know that real success goes beyond the numbers. It’s all about understanding the buyer’s emotional journey. Numbers, quotas, monthly reports, and sales figures have always driven sales strategies. However, the concept of using monthly sales...