Let’s clear something up straight away. Marketing and sales are not the same thing! Yes, they’re related, they overlap, and they support each other, but when we put them into one fluffy visibility bucket, something important happens – we don’t sell! Here’s where the...
Customer service and customer experience are often referenced together, but they’re not the same thing. Customer service is what you do. Customer experience is how it feels to interact with you. In this article, we look at why the human touch matters more than ever....
