Customer service and customer experience are often referenced together, but they’re not the same thing. Customer service is what you do. Customer experience is how it feels to interact with you. In this article, we look at why the human touch matters more than ever....
If you’ve ever owned a dog, you’ll know there’s no deeper form of loyalty. Whether you’ve been gone five minutes or five hours, the wagging tail, eager eyes, and unconditional joy when you walk through the door never fail to remind us how simple and special loyalty...
If you’ve ever been on a long road trip, you’ll know the people you’re with make or break the journey. The same is true for your sales team and process. As business owners, we’re supposed to understand marketing automation, AI chatbots, tech shortcuts, and all...
