When we assume we know what our customers want and need, we distance ourselves from them. Assumptions are made without proof or evidence, yet as business owners, we somehow decide these facts are true. Have you ever assumed something on behalf of your customers? The...
What do I mean when I talk about UHP – Unique Human Proposition®? We have all heard about finding our USP – Unique Selling Proposition, a phrase coined in the 1970’s and 1980’s but why is the ‘Human’ element so much more important in sales and marketing today?...
When your customer steps into your business world, first and foremost, they want to know how you are going to help them. How you run your business or the special features of your products are of less interest in the long run. The customer only wants to understand the...
When putting together any sales and marketing campaign for your business you must consider the psychology of your ideal customer. To understand how to sell to your prospective audience you need to know what makes them tick. By appreciating your customer’s...
Doing your homework when it comes to understanding and attracting your ideal customer is vital to the success of any business. People buy from people they know, like, and trust, and to ensure you are promoting your products or services to the right kind of people you...
Securing a new customer is worth celebrating, but before you can break open the bubbly you need to prepare. Writing a business proposal outlining what you and a customer expect from any relationship helps them to put their trust in you. “If people like you they will...
