How Pricing Impacts Sales and Selling

How Pricing Impacts Sales and Selling

It is always worth taking the time to think about your pricing strategy for your products or services. However, the price tag isn’t necessarily the first thing that impacts your customer. There are many factors a customer will take on board when shopping for...
Assumption vs Perception in Business Sales

Assumption vs Perception in Business Sales

When we assume we know what our customers want and need, we distance ourselves from them. Assumptions are made without proof or evidence, yet as business owners, we somehow decide these facts are true. Have you ever assumed something on behalf of your customers? The...
Using Your Unique Human Proposition in Sales and Marketing

Using Your Unique Human Proposition in Sales and Marketing

What do I mean when I talk about UHP – Unique Human Proposition®? We have all heard about finding our USP – Unique Selling Proposition, a phrase coined in the 1970’s and 1980’s but why is the ‘Human’ element so much more important in sales and marketing today?...
Sales Journey: Step into Your Customers’ Shoes

Sales Journey: Step into Your Customers’ Shoes

When your customer steps into your business world, first and foremost, they want to know how you are going to help them. How you run your business or the special features of your products are of less interest in the long run. The customer only wants to understand the...
Psychology of Sales for Small Businesses

Psychology of Sales for Small Businesses

When putting together any sales and marketing campaign for your business you must consider the psychology of your ideal customer. To understand how to sell to your prospective audience you need to know what makes them tick. By appreciating your customer’s...