Let’s clear something up straight away. Marketing and sales are not the same thing! Yes, they’re related, they overlap, and they support each other, but when we put them into one fluffy visibility bucket, something important happens – we don’t sell! Here’s where the...
Customer service and customer experience are often referenced together, but they’re not the same thing. Customer service is what you do. Customer experience is how it feels to interact with you. In this article, we look at why the human touch matters more than ever....
Quarter 1 brings fresh energy, fresh goals, and, if you prepare well, fresh opportunities. One of the smartest pieces of groundwork you can do right now is to review and create your value ladder. In this article, we’ll show you why a value ladder is essential, why it...
There comes a moment in every life and every business when you know something has to change. It might start as a quiet whisper, a feeling that you’ve outgrown where you are, or a sense that you’re meant for something more. For me, that whisper became a roar, and it...
Stepping out of a corporate role and into your own business is a big move that might feel exciting and also daunting. For many new entrepreneurs, one of the biggest challenges isn’t creating a service or product but selling it! Putting the word ‘sales’ in your job...
