When was the last time you took on a challenge that felt bigger than you? Maybe it was launching a business, picking up the phone to a potential customer, standing on stage, or walking 26.2 miles across the Peak District! Whatever it was, the first step is always the...
Let’s clear something up straight away. Marketing and sales are not the same thing! Yes, they’re related, they overlap, and they support each other, but when we put them into one fluffy visibility bucket, something important happens – we don’t sell! Here’s where the...
